Our approach to AI: Innovation with a sense of proportion
At a time when conversations around AI are evolving almost daily, the challenge for businesses is no longer deciding whether AI matters, but understanding how to approach it responsibly while the landscape is still taking shape. Every week brings new tools, frameworks, and predictions about what may transform the advertising industry next. Between the excitement, […]
CEO letter on the Digital Omnibus: We must not lose sight of competitiveness
Together with the German Digital Economy Association (BVDW) and 17 other companies in the German digital economy, we support the objectives of the Digital Omnibus: to reduce regulatory complexity, create legal clarity and strengthen Europe’s position as a digital hub in the long term. At the same time, we are observing with growing concern that, […]
Programmatic TV: Structure for a fragmented TV landscape
Today’s TV landscape is more diverse than ever. Linear TV, addressable TV and connected TV coexist and form an integral part of modern media strategies. Programmatic technologies are driving this development by enabling automation, data-driven control and cross-channel delivery. However, as programmatic TV campaigns become more widespread, so too do the demands. Success depends less […]
Leadership Change at Virtual Minds: Tom Peruzzi Steps Down as Managing Director
Freiburg, January 15, 2026. Change in the top management of Virtual Minds: Tom Peruzzi, Spokesman of the Executive Board of Virtual Minds since 2021, is stepping down from his role as Managing Director at his own request, effective January 31, 2026, to pursue new professional challenges. His operational responsibilities and tasks will be taken over […]
Beyond Cookies & IDs: How targeting will be rethought in 2026
The departure from third-party cookies is no longer a theoretical debate. It is happening gradually but irreversibly – driven by regulation, technological changes and a significantly increased awareness of data protection. What was long considered a standard practice is increasingly losing its importance. However, this change is by no means a technical downgrade, but rather […]
From data sovereignty to programmatic TV: These trends will drive the industry in 2026
Anyone who wants to remain competitive in 2026 should start identifying the key levers now. Which technologies are really shaping the industry? How are media usage and consumer behaviour changing? Although it is impossible to predict the future with certainty, the first developments are already becoming clear. Industry expert Thomas Peruzzi provides an in-depth outlook […]
With WIIT’s OpenStack for a sovereign cloud infrastructure
Now more than ever, companies are faced with the task of setting up their IT infrastructures in a way that is flexible, scalable and secure. Traditional server landscapes quickly reach their limits, as peak loads, new functions or regulatory requirements often lead to long lead times or high investments. For Virtual Minds, it was clear […]
Virtual Minds launches ‘Any ID Frequency Capping’ and expands ID spectrum with Utiq
Freiburg/Brussels, 16 September 2025. Deterministic, interoperable ID solutions are a key factor in overcoming the fragmentation of the open web. In order to scale campaigns effectively and efficiently – even across channels – using uniform, data protection-compliant standards for user addressing, Virtual Minds has equipped its Active Agent Demand-Side Platform (DSP) with innovative ‘Any ID […]
The 10 most common mistakes in ATV campaigns – and how to avoid them
The combination of linear television with digital precision opens up completely new possibilities for advertisers and agencies in the context of ATV campaigns. However, an ATV campaign can be set up correctly from a technical standpoint – including budget, targeting and target groups – and still not be played out. This is often due to […]
Goodbye Cookie – Hello Future?
What should be a matter of course in brick-and-mortar retail, namely recognising regular customers and providing them with personalised advice, is becoming increasingly challenging in the digital world. While local booksellers can still recognise their customers by sight, digital business models are losing their most important tool with the demise of third-party cookies: cross-user tracking. […]
