Omnichannel Digital & Programmatic Advertising Ecosystem
Display & Mobile
Static, dynamic, individually tailored to the marketSupport of all common advertising standards
IAB, UAP, MMA standard formats, image/text, native & onsite and content as well as creative special advertising formats
Video & CTV
Attention-getting video communicationIncrease brand awareness with Video & Connected TV
Branding or performance campaigns, dynamically enriched or static. With HTML5 video upload feature for all major publishers.
Addressable TV
Premium placement in current TV programLinear TV, digitally enhanced, exclusively bookable via Active Agent
Addressable TV (ATV) combines the range of linear television with the targeted controllability of the digital channels.
DOOH
Book digital signage advertising space directly without detoursUse guaranteed visibility in public space
Digital advertising at airports, train stations, shopping centres, fitness studios and more. Guaranteed visibility included.
Digital Audio
Advertising in the audio environment is becoming increasingly interestingExperience radio, music streams, podcasts directly on your ear.
Audio advertising is considered the ideal complement to all visual forms of advertising. Thanks to podcast triumphant success, more and more possibilities are opening up.
The modularly expandable ADITION ad serving platform provides all market participants – advertisers, agencies and publishers/marketers – with equally individual, tailor-made solutions to achieve maximum marketing and marketing efficiency and to make the respective key assets in online marketing future-proof.
The Active Agent Demand-Side Platform (DSP) is the first and only fully-fledged omnichannel DSP on the German market to offer an innovative marketing technology for consistently value-oriented media purchasing based on freely selectable bidding strategies for the controlled automated purchase of media on all channels and devices.
