ADITION &
ACTIVE AGENT

ADTECH SOLUTIONS FOR ADVERTISER & PUBLISHER

Tailor-made solutions for the efficient management of your digital advertising business and your programmatic advertising campaigns: all channels, all screens, sell side, buy side & mixed

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Programmatic Advertising Solutions2020-05-25T15:54:34+00:00

Omnichannel Digital & Programmatic Advertising Ecosystem

Display & Mobile

Static, dynamic, individually tailored to the market

Support of all common advertising standards

IAB, UAP, MMA standard formats, image/text, native & onsite and content as well as creative special advertising formats

Video & CTV

Attention-getting video communication

Increase brand awareness with Video & Connected TV

Branding or performance campaigns, dynamically enriched or static. With HTML5 video upload feature for all major publishers.

Addressable TV

Premium placement in current TV program

Linear TV, digitally enhanced, exclusively bookable via Active Agent

Addressable TV (ATV) combines the range of linear television with the targeted controllability of the digital channels.

DOOH

Book digital signage advertising space directly without detours

Use guaranteed visibility in public space

Digital advertising at airports, train stations, shopping centres, fitness studios and more. Guaranteed visibility included.

Digital Audio

Advertising in the audio environment is becoming increasingly interesting

Experience radio, music streams, podcasts directly on your ear.

Audio advertising is considered the ideal complement to all visual forms of advertising. Thanks to podcast triumphant success, more and more possibilities are opening up.

The modularly expandable ADITION ad serving platform provides all market participants – advertisers, agencies and publishers/marketers – with equally individual, tailor-made solutions to achieve maximum marketing and marketing efficiency and to make the respective key assets in online marketing future-proof.

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The Active Agent Demand-Side Platform (DSP) is the first and only fully-fledged omnichannel DSP on the German market to offer an innovative marketing technology for consistently value-oriented media purchasing based on freely selectable bidding strategies for the controlled automated purchase of media on all channels and devices.

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Numerous advertisers, agencies, publishers, marketers & advertising networks place their trust in us

Our self-conception on the market

Legal Certainty

In strict compliance with German and European data protection regulations, we offer our customers legal security, brand and investment protection. At all times and without compromise.

Quality First

With consistently high quality, fast response times and a working method based on partnership, we convince our customers and partners time and again. Day after day. Week after week.

Customer Centricity

Our ad technology solution is developed agilely in very close cooperation with our customers and synchronized with current market developments as first mover.
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Satisfied customers in the DACH market

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Düsseldorf

ADITION technologies AG
Oststraße 55
D-40211 Düsseldorf

Berlin

ADITION technologies AG
c/o The ADEX GmbH
Torstr. 19

D-10119 Berlin

Freiburg

ADITION technologies AG
Ellen-Gottlieb-Straße 16
D-79106 Freiburg im Breisgau

Locarno

ADITION Schweiz GmbH
Via A. Ciseri 13 A / P.O. Box 763
CH-6601 Locarno

Hamburg

ADITION technologies AG
c/o The ADEX GmbH
Bugenhagenstr. 5,

20095 Hamburg

London

ADITION UK Ltd.
5, St John’s Lane,
UK-EC1M 4BH London,