Dusseldorf, 4 August 2016. In order to support publishers and marketers in the battle against ad blockers, ADITION technologies has now enlarged its modularly expandable ADITION Unified Adserving platform with anti-ad blocker solutions. The leading European adserving provider has established its initial technology partnerships with the anti-ad blocking specialists of tisoomi and AdDefend for this purpose.
Publishers and marketers can now use the anti-Adblocker solutions tisoomi or AdDefend in conjunction with ADITION. In addition to simple display ads, rich media and HTML5 advertising formats, as well as video advertising (such as instream and inpage or outstream), will bypass ad blockers in the future by using the ad-defence tools of the two ADITION partners. Furthermore, there will also be optimisation features for cookie-based targeting that was inhibited by ad blocking.
Users receive detailed statistics on advertising media delivery and relevant ad blocker KPIs such as the volume of blocked campaigns or media inventory and blocked reach (user) for campaign monitoring and optimisation – this is optional as a company’s own analysis or integrated into ADITION’s reporting (campaign and ad space types).
Jörg Klekamp, Chief Marketing Officer of ADITION technologies AG, explains: “Anti-ad blocker tools are just as essential for advertisers as ad verification and brand safety solutions. With tisoomi and AdDefend, we can already offer two high-performance solution options that will support you in the battle against ad blockers – in addition to all of the other technical measures. We want to gradually develop this offer so we can also provide the best possible variety of technology and freedom of choice to our customers in this area.”
ADITION technologies is Europe’s leading service provider of high-quality technology solutions for automated, data-driven digital marketing across all channels from one central enterprise platform. ADITION unified adserving platform, which can be expanded by modules, equally provides all market participants – advertisers, agencies and publishers/marketers – with individual, custom-fit solutions in order to achieve maximum marketing efficiency and future-proof the respective key assets in online marketing. The integrated solution provides the buy side (DSP) with a connection to all relevant market places and the media sell side (SSP) with a supply of advertising inventory for publishing products, news portals, online shops, etc. in either classic or programmatic direct selling or auction-based real-time bidding mode. As an independent and neutral technology company and member of the virtual minds group, ADITION supports an international client base in the realisation of its digital strategy. This includes companies such as 1&1, Otto, Payback, Performance Media, Plan.Net, redblue (Media Markt/Saturn), Sixt, Spiegel-QC, Swisscom and Telefónica. www.adition.com
– Logo ADITION
– Photo Jörg Klekamp (ADITION)
– Logo AdDefend
– Logo tisoomi