Launched on 24 April 2018, IAB Europe’s GDPR Transparency & Consent Framework (Framework) has a simple objective – to help all parties in the digital advertising chain ensure that they comply with the EU’s General Data Protection Regulation when processing personal data or accessing non-personal or personal data on user devices.
The Framework is particularly relevant for “first parties”, publishers and other suppliers of online services, who partner with “third parties” to enable those third parties to process user data on one of the legal bases laid down by the Regulation. The Framework standardises the capture of user consent for data processing and “signals” this information across the advertising supply chain. It is open-source, not-for-profit with consensus based industry governance led by IAB Europe with significant support from industry parties and technical support from IAB Tech Lab.
A key piece of the Framework is a unique registry of third-party data controllers, a Global Vendor List, on whose behalf consent may be requested by the first parties that have the direct interface with users.
Both ADITION and the other companies of the European Full Tech Stacks by virtual minds are already registered for the framework or are currently in the registration process.
Further information on the IAB Transparency & Consent Framework is available at advertisingconsent.eu.