Dusseldorf / Vienna, 2 February 2016. ADITION technologies, the leading provider of unified adserving solutions, continues its expansion course in the DACH (Germany, Austria and Switzerland) region. One of the largest online publishers in the Austrian market – derStandard.at – has just chosen a comprehensive multi-channel marketing platform from the Dusseldorf-based media technology specialist.
The delivery of all online and mobile display advertising media (standard and special formats), as well as video ads that include in-app advertising for Android and iOS smartphones and tablets, now takes place via the ADITION solution that was especially customised for derStandard.at.
In addition to the excellent consulting and service, the deciding criteria for choosing ADITION was especially the technological flexibility of the modular system, the dedicated publisher expertise and the corresponding conceptual orientation of the platform. This approach allows for individually setting the advertising pressure (unique-user targeting), editorial environment, time of campaign flighting, as well as socio-demographic criteria and buying interests of the target groups, for the campaign management on Austria’s most-visited quality medium. Beyond ADITION’s targeting, target groups can also be addressed with predictive behavioural targeting solutions. A visibility of 60/1-30 is guaranteed for all ad spaces that are booked with display advertising.
In order to also create and employ video inventory as a non-dedicated moving image publisher, derStandard.at can use the outstream solution of the Munich-based moving image specialist and subsidiary of ADITION mov.ad. This makes it possible to have video advertising in an innovative and highly attention-grabbing advertising format within high-quality textual environments.
“The difficult challenge for a first mover in the market is that the software is also the first element to be outdated. As the qualitative premium marketer in the German-speaking world, it was high time for us to once again run state-of-the-art technology for the delivery of advertising,” says Matthias Stöcher, procurator and head of advertising for the STANDARD publishing house. “After thorough analysis of the providers, ADITION presented itself to us as the future-oriented, independent platform for the delivery of our advertising. Following a smooth change project, our clients have been happy over the past three months about the new visualisation of their data and solutions that this platform created for them.”
Jörg Klekamp, Chief Sales and Marketing Officer of ADITION technologies AG, explains: “With derStandard.at, another leading premium publisher and marketer in Austria has chosen the independent and future-oriented technology platform by ADITION. This shows that we have quite precisely struck a chord for the Austrian quality publisher market through our strategy of a flexible, highly customisable media solution from a single source with high-performance modules for campaign management and optimal monetisation of digital marketing.”
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