The European Modular Full Stack by Virtual Minds combines the best in class advertising technologies of the leading European Adtech companies and is the driving technology platform for programmatic digital marketing – made in Germany. The aim of the merger is the joint and successful development of the already technically closely linked Adtech solutions and the effective use of the resulting synergy, optimisation and growth potentials.

Adition Technologies is Europe’s leading service provider of high-quality technology solutions for automated, data-driven digital marketing across all channels from one central enterprise platform. Adition unified adserving platform, which can be expanded by modules, equally provides all market participants – advertisers, agencies and publishers/marketers – with individual, custom-fit solutions in order to achieve maximum marketing efficiency and future-proof the respective key assets in online marketing.

Active Agent is the first and only full multichannel DSP in the German market. As an innovative marketing technology for consistently value-oriented media buying based on freely selectable bidding strategies, Active Agent enables advertisers and agencies to automatically buy media (display, video, audio, mobile) for all channels and end devices, especially Digital Out of Home (DOoH), Digital Audio and Addressable TV.

Yieldlab is the specialist for premium programmatic advertising. With Yieldlab YRD (pronounced ‘wired’) – a technology for yield optimisation and programmatic advertising that was fully developed in Germany – leading European media companies such as Axel Springer, Ad Audience, Burda Forward Ad Group, G+J e|ms, SevenOne Media and United Internet are managing and monetising their digital advertising inventory (desktop, mobile and video) in real time.

The Adex is the European technology specialist for Data Management and Data Marketplace. With Adex DMP, The Adex has developed a worldwide unique data management platform technology that aggregates, segments and analyzes data from different data sources and data structures. In addition, The Adex offers high-quality data-based technology solutions to measure and evaluate the performance of digital advertising and to optimize media quality.

The Virtual Minds AG (Freiburg, Germany), founded in 2001, is a technology holding that unites specialised companies from the areas of digital & media technologies and hosting under its umbrella. Each of these companies has been among the European top players in their respective segment for years, jointly forming the leading European full-stack ad tech offering for the digital advertising market. Clients of the Virtual Minds companies include leading German publishing and TV content marketers, international agency groups and many top advertisers.