The European Full Tech Stack by virtual minds combines the best in class advertising technologies of the leading European Adtech companies and is the driving technology platform for programmatic digital marketing – made in Germany. The aim of the merger is the joint and successful development of the already technically closely linked Adtech solutions and the effective use of the resulting synergy, optimisation and growth potentials.
ADITION technologies is Europe’s leading service provider of high-quality technology solutions for automated, data-driven digital marketing across all channels from one central enterprise platform. ADITION unified adserving platform, which can be expanded by modules, equally provides all market participants – advertisers, agencies and publishers/marketers – with individual, custom-fit solutions in order to achieve maximum marketing efficiency and future-proof the respective key assets in online marketing.
Active Agent offers the first and only full multichannel DSP in the German market. As an innovative marketing technology for consistently value-oriented media buying based on freely selectable bidding strategies, Active Agent enables advertisers and agencies to automatically buy media (display, video, audio, mobile) for all channels and end devices, especially Digital Out of Home (DOoH), Digital Audio and Addressable TV.
AdClear is one of the leading independent technology providers in the area of customer journey analysis and attribution, as well as online marketing management and optimisation. With the tracking and analysis systems by AdClear, online marketing managers finally have a precise and well-founded decision-making tool available for strategic budget allocation on the channel and campaign level.
Yieldlab AG is the specialist for premium programmatic advertising. With Yieldlab YRD (pronounced ‘wired’) – a technology for yield optimisation and programmatic advertising that was fully developed in Germany – leading European media companies such as Axel Springer, Ad Audience, Burda Forward Ad Group, G+J e|ms, SevenOne Media and United Internet are managing and monetising their digital advertising inventory (desktop, mobile and video) in real time.
The ADEX is the European technology specialist for Data Management and Adverification. With ADEX DMP, The ADEX has developed a worldwide unique data management platform technology that aggregates, segments and analyzes data from different data sources and data structures. In addition, The ADEX offers high-quality data-based technology solutions to measure and evaluate the performance of digital advertising and to optimize media quality. The ADEX portfolio, which includes Adverification, Brand Safety and Viewability and can be used both stand alone and in conjunction with the ADEX DMP, helps advertisers in the DACH region and throughout Europe optimize digital advertising campaigns, improve visibility and protect the image of advertised brands.
The virtual minds AG (Freiburg, Germany), founded in 2001, is a technology holding that unites specialised companies from the areas of digital & media technologies and hosting under its umbrella. Each of these companies has been among the European top players in their respective segment for years, jointly forming the leading European full-stack ad tech offering for the digital advertising market. Clients of the virtual minds companies include leading German publishing and TV content marketers, international agency groups and many top advertisers.
ProSiebenSat.1 Group is one of the most successful independent media companies in Europe with a strong lead in the TV and the digital market. The Company employs 6,500 people in average. The most important revenue market is Germany. The share is listed on the German Stock Exchange in the MDAX and on the Luxembourg Stock Exchange. Advertising-financed free TV is the Group’s core business. The station family comprising SAT.1, ProSieben, kabel eins, sixx, SAT.1 Gold, ProSieben MAXX, and kabel eins Doku is the Number 1 in the German audience and TV advertising markets. At the same time, the Group successfully networks the wide reach of its TV business with a strong digital unit.
The heart of United Internet are high-performance Internet Factories with 9,400 employees, of which 3,000 are engaged in product management, development and data centers. In addition to the high sales strength of its established brands 1&1, yourfone, smartmobile.de, GMX, WEB.DE, mail.com, Strato, united-domains, Arsys, Fasthosts, InterNetX, Sedo, Profitbricks, and 1&1 Versatel, United Internet stands for outstanding operational excellence with around 58 million customer accounts at 10 data centers with around 90,000 servers. United Internet also has shareholdings in listed companies as well as numerous investments in young internet firms.
ProSiebenSat.1 Advertising Platform Solutions GmbH (P7S1 APS) is the holding company for activities in the field of advertising technology, ad technology, and advertising platforms. P7S1 APS strategically invests in fast-growing, technology-based companies – including the European Full Tech Stack by virtual minds – in the field of advertising. The aim is to build an ecosystem of leading technologies and platforms to offer advertisers, agencies and publishers a strong and independent alternative to global players.