Dusseldorf, 10 September 2018. ADITION technologies expands its customer support for media agencies and advertisers. For this purpose, the Dusseldorf-based media technology specialist strengthened its team with Marc Krückemeier as of 01 September. Krückemeier, who is coming over from the Danish adtech provider adform, will be responsible in the newly created position of Senior Director Account Management for the support and further development of major national and international clients that run their digital marketing with technology solutions by the virtual minds subsidiary. He reports to Ralf Hammerath, CSO of ADITION technologies AG.
Marc Krückemeier (40) has longstanding expertise in successful project and account management from both an agency as well as technology provider perspective. The Hamburg native started his professional career in the digital business in 2008 as an Account and SEA Campaign Manager at the digital marketing agency eProfessional, where he was promoted to the position of Director Account Management over the following years. In 2016, Krückemeier made the transition to the adtech industry at the German subsidiary of adform and assumed responsibility for the adtech provider’s agency business in Germany, Austria and Switzerland as the Director Account Management DACH.
The focus of Krückemeier’s new duties and responsibilities at ADITION technologies is on the expansion of the business with existing customers and the support, consulting and assistance of media agencies and advertisers with regard to media investment decisions from a technological perspective. This also includes the strategic use and efficient deployment of virtual minds’ full-stack solution with a focus on buy side-relevant components.
By bringing Marc Krückemeier into the team, ADITION technologies is responding to the increasing demand for high-quality and independent advertising technology from Germany and Europe and underscores its growth ambitions in the agency and advertiser market segments.
About ADITION technologies
ADITION technologies is Europe’s leading service provider of high-quality technology solutions for automated, data-driven digital marketing across all channels from one central enterprise platform. ADITION unified adserving platform, which can be expanded by modules, equally provides all market participants – advertisers, agencies and publishers/marketers – with individual, custom-fit solutions in order to achieve maximum marketing efficiency and future-proof the respective key assets in online marketing. The integrated solution provides the buy side (DSP) with a connection to all relevant market places and the media sell side (SSP) with a supply of advertising inventory for publishing products, news portals, online shops, etc. in either classic or programmatic direct selling or auction-based real-time bidding mode. As an independent and neutral technology company and member of the virtual minds group, ADITION supports an international client base in the realisation of its digital strategy. This includes companies such as 1&1, Otto, Payback, Performance Media, Plan.Net, redblue (Media Markt, Saturn), Sixt, Spiegel Media, Telefónica and Verivox.
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