Dusseldorf/New York, 9 August 2016. Data management platforms (DMP) play a key role in the growth segment of digital marketing for accurate data-driven targeting of consumers across channels and end-user devices. In order to optimally support advertisers and agencies with high-performance and efficient datamanagement, ADITION technologies – the leading European provider of enterprise marketing platforms – has entered into a partnership with Krux.

The focus of the cooperation between the Dusseldorf-based media technology specialist and one of the world’s leading providers of data management solutions is connecting Krux’s DMP to the demand-side platform (DSP) by Active Agent, which is integrated into ADITION’s platform. Users of Krux’s DMP can analyse, segment and standardise customer profiles and segments in real time via the Audience Data Manager and deploy it for programmatic buying through Active Agent’s DSP and data-driven campaign management with ADITION.

In addition to existing connections with the data management solution by the affiliate of The ADEX and other DMPs, ADITION technologies is consistently furthering its strategy of open and independent system expansion as a result.
Jörg Klekamp, Chief Sales and Marketing Officer of ADITION technologies AG, explains: “High-quality datamanagement is one of the key foundations for successful digital marketing. So it is important for us as a neutral technology provider to give our clients the largest possible flexibility for connecting their preferred data management solution to ADITION’s enterprise marketing platform. Within this context, the partnership between ADITION and Krux is an important step within the scope of our best-of-breed concept.”

About Krux

Krux helps companies worldwide deliver more valuable, more personalized marketing, media, and commerce experiences. Krux’s cloud-based data platform (DMP) operates in real time, unifying people data from all screens and sources into a single view of the individual; analysing the data to understand each individual’s preferences; and activating the data across any delivery channel. Monthly, Krux interacts with 3 billion browsers and devices, serves over 20 billion page views, and processes nearly 2 billion CRM records. Founded in 2010, Krux is a venture-backed company headquartered in San Francisco with ten offices across five continents. Krux clients include companies like Kellogg, ConAgra, Jet Blue, Mondelez, Time Warner, Meredith and Peugeot-PSA, with enterprises achieving a 10x return or higher on their investment. To learn more, visit www.krux.com, and follow Krux on Facebook, Twitter, and LinkedIn.

About ADITION

ADITION technologies is Europe’s leading service provider of high-quality technology solutions for automated, data-driven digital marketing across all channels from one central enterprise platform. ADITION unified adserving platform, which can be expanded by modules, equally provides all market participants – advertisers, agencies and publishers/marketers – with individual, custom-fit solutions in order to achieve maximum marketing efficiency and future-proof the respective key assets in online marketing. The integrated solution provides the buy side (DSP) with a connection to all relevant market places and the media sell side (SSP) with a supply of advertising inventory for publishing products, news portals, online shops, etc. in either classic or programmatic direct selling or auction-based real-time bidding mode. As an independent and neutral technology company and member of the virtual minds group, ADITION supports an international client base in the realisation of its digital strategy. This includes companies such as 1&1, Otto, Payback, Performance Media, Plan.Net, redblue (Media Markt/Saturn), Sixt, Spiegel-QC, Verivox and Telefónica.

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Logo ADITION
Foto Jörg Klekamp (ADITION)