The HTML5 ad.creator from ADITION now has four new templates for responsive Parallax ads (also called Understitials or Roll Up Ads).
Thanks to the templates, the special format Parallax – a creative, large-area and responsive display ad that is placed behind the content field and successively revealed as the user moves around the website – can now be created and edited quickly and easily via self-service and played out cross-device. The creation process is very simple: select template, upload media, exchange placeholders, start campaign. Ready! And all this at no additional cost.
In addition, customers already using the ADITION out.stream player can use Parallax ads without further measures via the existing out.stream anchor. This significantly simplifies network-wide playout and control of advertising media.
Furthermore, animated Parallax ads with scrolling effects can still be created by the ADITION Video & Creative Team.