Privacy / Opt-out

Online Behavioural Advertising (OBA)

ADITION has an adserver full certification with the EDAA Trust Seal and a direct integration of the the OBA ad player for campaigns that are subject to mandatory labelling.

Why does ADITION use cookies?
ADITION uses cookies to control and optimise the display of advertising media that have been placed by ADITION clients. For example, this applies to the maximum display frequency of advertising media that a user is shown. Furthermore, ADITION occasionally uses stored cookie information for statistical purposes.

Which type of data is stored in ADITION cookies?
ADITION does not store personal data such as the name, email address or other personal information by setting cookies. All information is anonymised and only contains technical information such as display frequency and the display date of the advertising media, the browser used or the installed operating system.

How does ADITION deal with the issue of data privacy?
ADITION operates under strict compliance with German data privacy regulations during all processes of data collection. All collected data is stored on servers located inGermany. ADITION also fulfils all regulations of the Privacy Preferences Project (P3P). Furthermore, ADITION points out that all ADITION employees are bound to ADITION’s data confidentiality agreement in the same manner as ADITION clients are bound through the regulations in the General Terms and Conditions (GTC), as well as separate data privacy regulations.

Cookie opt-out: How can I deactivate the collection of anonymised data by ADITION?
Clicking on the following link deactivates the collection of anonymised data. ADITION replaces the existing cookie with a new opt-out cookie in this case. This opt-out cookie deletes all previously stored information including the IP address and prevents any further collection of anonymised information.

IMPORTANT: If this opt-out cookie is deleted, ADITION is no longer able to determine whether an opt-out has occurred. The opt-out process must be repeated in this case.

How can cookies be completely deactivated?

The standard settings of commonly used Internet browsers are usually set to generally accept cookies. This setting can be changed in the Internet options of the respective browser.

Who can I turn to if I have additional questions?
If you have further question regarding data privacy and the cookie opt-out, please contact our Data Protection Officer at

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