MINI drives programmatic DOOH campaign with virtual minds’ European Full Tech Stack

Together with 7Screen, Plan.net relies on programmatic advertising and geo-targeting in digital outdoor advertising. The campaign will run until the turn of the year. This is made possible by the technical implementation by Active Agent (DSP) and Yieldlab (SSP) from the European Full Tech Stack by virtual minds.

The first part of the campaign are screens in Burger King stores (7Eat) in the ten largest German cities. The second part takes place with almost 3,000 screens inside more than 360 motorway service stations (7Highway). The aim of the “John Cooper Works Exterior Package” is to position young male decision-makers.

PREX, the joint venture für Programmatic Advertising of Plan.net and Mediaplus, is responsible for the programmatic playout of the advertising media. The technical solution from the demand and supply side platforms is provided by Active Agent and Yieldlab.

Links (german):

• W&V – So will Mini junge Männer erreichen
• DMI-Blog – MINI fährt programmatische DOOH-Kampagne