Rollout of ADITION multichannel marketing solution in Europe and LATAM

Düsseldorf, 24 July 2018. The internationally leading multi-partner rewards programme provider PAYBACK is expanding its technology partnership with ADITION technologies, which was initiated in 2014. The multichannel marketing setup designed by the Düsseldorf-based media technology specialist for PAYBACK Germany will now also be deployed internationally, thereby replacing the previously used ad tech solution from Google Doubleclick.

The ADITION enterprise marketing platform offers PAYBACK accurate cross-channel communications modulation and allows it to address customers in the PAYBACK app and on the PAYBACK website across end-user devices at any time with optimally synchronised dynamic content – also in the form of native content marketing.

The kick-off for the international cooperation between the two partners took place this month shortly after the launch of the PAYBACK rewards programme in Austria. The platforms in Italy and Mexico are also to switch to ADITION’s technology this year.

“We have a great strategic competitive advantage with ADITION by being able to provide consumers with relevant content and offers at the right time through the right channel,” says Nico Winkelhaus, Director Digital Marketing at PAYBACK. “Data protection and data security are our top priority at the same time. In our cooperation to date, ADITION technologies has shown us that it is the right partner for us – with innovative technology that simultaneously offers maximum security as well as technological flexibility and independence.”

Jörg Klekamp, Board Member of ADITION technologies AG, adds: “Cross-channel marketing optimised for customer experience is the most prestigious discipline for tech­nology providers. We are delighted that PAYBACK is now also internationally using the broad and at the same time deep range of services of our solution that is individually customised to its requirements. This is a strong signal for ad tech made in Germany and Europe and an important step within the scope of our strategy for international expansion.”

About ADITION technologies

ADITION technologies is Europe’s leading service provider of high-quality technology solutions for automated, data-driven digital marketing across all channels from one central enterprise platform. ADITION unified adserving platform, which can be expanded by modules, equally provides all market participants – advertisers, agencies and publishers/marketers – with individual, custom-fit solutions in order to achieve maximum marketing efficiency and future-proof the respective key assets in online marketing. The integrated solution provides the buy side (DSP) with a connection to all relevant market places and the media sell side (SSP) with a supply of advertising inventory for publishing products, news portals, online shops, etc. in either classic or programmatic direct selling or auction-based real-time bidding mode. As an independent and neutral technology company and member of the virtual minds group, ADITION supports an international client base in the realisation of its digital strategy. This includes companies such as 1&1, Otto, Payback, Performance Media, Plan.Net, redblue (Media Markt, Saturn), Sixt, Spiegel Media, Telefónica and Verivox.


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