Performance Excellence due to Data-Driven Attribution

Analysis and Optimization of the Entire Online Marketing Portfolio

Powerful and Scalable Infrastructure for Tracking all Relevant Online Marketing Campaigns

Partners

Integrated and Modular

Superior Attributor

Retargeting Accelerator

Cross Media Evaluator

  • sophisticated statistical procedures

  • efficient, cross-channel control

  • successful optimization of all activities

  • Bid control in the area of real-time bidding

  • Performance-related channel allocation of transactions

  • Proactive use of customer-journey information

  • Replaces a retrospective view

  • Demand-oriented addressing for new, fully automated dialogue options

  • Ensuring efficient control

  • Achieving an optimal cost-turnover ratio

  • Precise evaluation of the online effect of offline activities

  • Detailed impact analysis differentiated by online channels

  • Precise control of different offline channels (TV, catalogue, radio, print, out-of-home)

  • Decision basis for cross-media budget allocation

UI

AdClear User Interface
AdClear User Interface
AdClear User Interface

Core Features

  • Efficient budget allocation

    High model quality, intuitive handling & transparency

  • Cross-media marketing

    Precise evaluation of the online effect of offline activities

  • Detailed impact analysis

    Precise control of different offline channels (TV, radio, print, DOoH)

  • Retargeting

    In Echtzeit errechnete Prognosen in die Wiederansprache des Nutzers einfließen lassen

  • Efficient budget planning

    Simulation of different budget distribution scenarios

  • Modern UI

    Flexible and modern user interface

  • Holistic tracking

    Facebook & Google certified

  • Commission distribution

    Maximum transparency of all commission-relevant activities

  • Analysis and optimization

    Validation of the data-driven and customer-specific attribution model

  • Customer Journey Analyse

    Highly relevant knowledge of customer behaviour and campaign effects

  • All relevant data

    AdImpressions, ClickIns, Page Impressions & Conversions

  • Flexible API

    Connection to all relevant platforms (DMPs, DSPs, Webanalytics & Cross-Device solutions)

  • Individuality

    Individualized reportings

  • Inhouse Consulting

    Advice and support in making budget decisions

Attribution & Automation Clients

AdClear Logo SW

We offer our product solutions in the area of attribution and automation in cooperation with our sister company AdClear.