ATTRIBUTION & AUTOMATION

Attribution & Automation

//Attribution & Automation
Attribution & Automation2018-07-04T09:25:14+00:00

Performance Excellence due to Data-Driven Attribution

ADITION technologies AG | Product Solutions | Attribution & Automation
ADITION technologies AG | Product Solutions | Attribution & Automation
ADITION technologies AG | Product Solutions | Attribution & Automation

Analysis and Optimization of the Entire Online Marketing Portfolio

Powerful and Scalable Infrastructure for Tracking all Relevant Online Marketing Campaigns

Partners

Integrated and Modular

Superior Attributor

ADITION technologies AG | Product Solutions | Attribution & Automation | Retargeting Accelerator

Retargeting Accelerator

ADITION technologies AG | Product Solutions | Attribution & Automation | Cross Media Evaluator

Cross Media Evaluator

  • sophisticated statistical procedures

  • efficient, cross-channel control

  • successful optimization of all activities

  • Bid control in the area of real-time bidding

  • Performance-related channel allocation of transactions

  • Proactive use of customer-journey information

  • Replaces a retrospective view

  • Demand-oriented addressing for new, fully automated dialogue options

  • Ensuring efficient control

  • Achieving an optimal cost-turnover ratio

  • Precise evaluation of the online effect of offline activities

  • Detailed impact analysis differentiated by online channels

  • Precise control of different offline channels (TV, catalogue, radio, print, out-of-home)

  • Decision basis for cross-media budget allocation

UI

Screenshot AdClear
ADITION technologies AG | Product Solutions | Attribution & Automation | User Interface
ADITION technologies AG | Product Solutions | Attribution & Automation | User Interface

Core Features

  • Efficient budget allocation

    High model quality, intuitive handling & transparency

  • Cross-media marketing

    Precise evaluation of the online effect of offline activities

  • Detailed impact analysis

    Precise control of different offline channels (TV, radio, print, DOoH)

  • Retargeting

    In Echtzeit errechnete Prognosen in die Wiederansprache des Nutzers einfließen lassen

  • Efficient budget planning

    Simulation of different budget distribution scenarios

  • Modern UI

    Flexible and modern user interface

  • Holistic tracking

    Facebook & Google certified

  • Commission distribution

    Maximum transparency of all commission-relevant activities

  • Analysis and optimization

    Validation of the data-driven and customer-specific attribution model

  • Customer Journey Analyse

    Highly relevant knowledge of customer behaviour and campaign effects

  • All relevant data

    AdImpressions, ClickIns, Page Impressions & Conversions

  • Flexible API

    Connection to all relevant platforms (DMPs, DSPs, Webanalytics & Cross-Device solutions)

  • Individuality

    Individualized reportings

  • Inhouse Consulting

    Advice and support in making budget decisions

Attribution & Automation Clients

We offer our product solutions in the area of attribution and automation in cooperation with our sister company AdClear.