sophisticated statistical procedures

efficient, cross-channel control

successful optimization of all activities

Bid control in the area of real-time bidding

Performance-related channel allocation of transactions

Proactive use of customer-journey information

Replaces a retrospective view

Demand-oriented addressing for new, fully automated dialogue options

Ensuring efficient control

Achieving an optimal cost-turnover ratio

Precise evaluation of the online effect of offline activities

Detailed impact analysis differentiated by online channels

Precise control of different offline channels (TV, catalogue, radio, print, out-of-home)

Decision basis for cross-media budget allocation

Efficient budget allocation

High model quality, intuitive handling & transparency

Cross-media marketing

Precise evaluation of the online effect of offline activities

Detailed impact analysis

Precise control of different offline channels (TV, radio, print, DOoH)

Retargeting

In Echtzeit errechnete Prognosen in die Wiederansprache des Nutzers einfließen lassen

Efficient budget planning

Simulation of different budget distribution scenarios

Modern UI

Flexible and modern user interface

Holistic tracking

Facebook & Google certified

Commission distribution

Maximum transparency of all commission-relevant activities

Analysis and optimization

Validation of the data-driven and customer-specific attribution model

Customer Journey Analyse

Highly relevant knowledge of customer behaviour and campaign effects

All relevant data

AdImpressions, ClickIns, Page Impressions & Conversions

Flexible API

Connection to all relevant platforms (DMPs, DSPs, Webanalytics & Cross-Device solutions)

Individuality

Individualized reportings

Inhouse Consulting

Advice and support in making budget decisions