Digital Data Controlled and Programmatic Advertising on All Platforms
One of the Largest BigData Clusters in Europe
Gain Unique Insights into Customer Behavior and Maximize Your Marketing ROI Through Precise Target Group Segmentation
3rd Party Data Partners
Dynamic Data Segmentation from Data Collected Online and Offline
DMP
Marketplace
Adverification
ADEX DMP is a data technology solution for managing, activating, analyzing and collecting user data from various online and offline channels to achieve a more efficient way of digital marketing. Maximize your marketing ROI through precise target group segmentation and data transfer to the right exchange according to your individual needs.
The ADEX Data Marketplace is a stand-alone solution for selling data that a customer can offer to other customers in a marketplace, such as segment-based data and attribution data. Customers are given the opportunity to set a price for their segment and decide whether they want to offer it publicly or only to certain customers.
ADEX Adverification uses database-driven technologies to measure and analyze media assets and optimize the performance of digital media campaigns, providing relevant insights into brand security, including individual blocking rules based on keywords, traffic light levels, content categories and more.
Data Management Platform (DMP) – User Interface
Core Features
Central data storage
as a basis for data-supported digital marketing
100% data sovereignty & data protection
Selective data release and certified data protection compliance
Dynamic segmentation
of attributes to postable segments
Onboarding
Own CRM data can be modeled on our data segments
Segment Builder
1st & 3rd party data (attributes) can be combined with Boolean operators
Content Verification
Checking for brand-safe, compliant and meaningful environments
Brand Safety
Enforcement of brand-safe, compliant, meaningful environments
Fraud Detection
Detection of advertising fraud cases
Viewability
Measurement of visibility according to standard values (iab) and beyond
Audience Verification
Validation of the target group addressed; conformity to targeting requirements
Data Management Platform (DMP) – Clients
We offer our Demand Side Platforms (DSP) product solutions in cooperation with our sister company The ADEX