The Best Solution for Programmatic Media Buying
Programmatic Cross Device Advertising
Whether Display, Mobile, Video, DOoH, Addressable TV or Radio Advertising
– Efficient Buying, Planning and Optimization of Programmatic Advertising.
Direct Access to All Major Sell-Side Platforms & Ad Exchanges
As an integrated platform for Data Driven Progammatic Marketing, marketer relationships can be automated via direct access to all important Supply Side Platforms (SSP) and can be precisely controlled across campaigns and purchased without scatter loss.
Most of the Well-known European Agencies and Agency Networks already Belong to Our Clientele
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Cross Device DSP over all channels in the German market
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transparent buying technology
Demand Side Platform (DSP) – UI
Core Features
Complete sovereignty over the websites
Black and white listings and transparent reporting
Efficient Buying
Easy handling of multiple, dynamic bidding strategies
Transparency and control
Disclosure of booked advertising media, bidding strategies as well as bid and acceptance prices
Buying optimization
CPC-ptimization & CPL/CPO-ptimization
State of the Art Tools
Extended Inventory Discovery, Individual Bidfactors, Viewability Targeting
User data driven target group addressing
Device-, Behavioural- and Geo-Targeting
Various possibilities of target group definition
Branding and performance campaigns as well as communication with existing customers
Brand Safety
Vollautomatische Qualitätskontrolle beim Mediaeinkauf im offenen RT Auktionsverfahren
Demand Side Platform (DSP) – Clients
We offer our Demand Side Platforms (DSP) product solutions in cooperation with our sister company Active Agent.