The Active Agent DSP has been an integral part of the Adtech Suite of ADITION technologies AG since May 2020.

The Best Solution for Programmatic Media Buying

Demand Side Platform (DSP) Bidding Strategies
Demand Side Platform (DSP) Cross Device
Demand Side Platform (DSP) Technology

Omnichannel Digital & Programmatic Advertising Ecosystem

Display & Mobile

Static, dynamic, individually tailored to the market

Support of all common advertising standards

IAB, UAP, MMA standard formats, image/text, native & onsite and content as well as creative special advertising formats

Video & CTV

Attention-getting video communication

Increase brand awareness with Video & Connected TV

Branding or performance campaigns, dynamically enriched or static. With HTML5 video upload feature for all major publishers.

Addressable TV

Premium placement in current TV program

Linear TV, digitally enhanced, exclusively bookable via Active Agent

Addressable TV (ATV) combines the range of linear television with the targeted controllability of the digital channels.

DOOH

Book digital signage advertising space directly without detours

Use guaranteed visibility in public space

Digital advertising at airports, train stations, shopping centres, fitness studios and more. Guaranteed visibility included.

Digital Audio

Advertising in the audio environment is becoming increasingly interesting

Experience radio, music streams, podcasts directly on your ear.

Audio advertising is considered the ideal complement to all visual forms of advertising. Thanks to podcast triumphant success, more and more possibilities are opening up.

Programmatic Cross Device Advertising

Whether Display, Mobile, Video/CTV, DOOH, Addressable TV or Digital Audio
– Efficient Buying, Planning and Optimization of Programmatic Advertising.

Direct Access to All Major Sell-Side Platforms & Ad Exchanges

As an integrated platform for Data Driven Progammatic Marketing, marketer relationships can be automated via direct access to all important Supply Side Platforms (SSP) and can be precisely controlled across campaigns and purchased without scatter loss.

Most of the Well-known European Agencies and Agency Networks already Belong to Our Clientele

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Cross Device DSP over all channels in the German market
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transparent buying technology

Demand Side Platform (DSP) – UI

Screenshot Active Agent
Screenshot Active Agent
Screenshot Active Agent

Core Features

  • Complete sovereignty over the websites

    Black and white listings and transparent reporting

  • Efficient Buying

    Easy handling of multiple, dynamic bidding strategies

  • Transparency and control

    Disclosure of booked advertising media, bidding strategies as well as bid and acceptance prices

  • Buying optimization

    CPC-ptimization & CPL/CPO-ptimization

  • State of the Art Tools

    Extended Inventory Discovery, Individual Bidfactors, Viewability Targeting

  • User data driven target group addressing

    Device-, Behavioural- and Geo-Targeting

  • Various possibilities of target group definition

    Branding and performance campaigns as well as communication with existing customers

  • Brand Safety

    Vollautomatische Qualitätskontrolle beim Mediaeinkauf im offenen RT Auktionsverfahren

Demand Side Platform (DSP) – Clients