Guaranteed Premium Environments for All Formats on All Screens!
Brandsafe – Selected Target Groups – Universal Ad Package – Exclusive Special Formats
Display – Native – Mobile – Video – Audio – DOOH – Addressable TV
Supply Side Platform (SSP) – Premium Demand Partner
Programmatic Premium Inventory
Open RTB API Interface for Easy Integration
Yieldlab YRD
Yieldlab YRD is the logical continuation of our yield management- and programmatic advertising technologies, and the result of our long-standing experience in programmatic advertising. Via one platform and one central interface, Yieldlab YRD unites all advertising channels for the effective and efficient marketing of your inventory. Be it desktop, mobile or video, Yieldlab YRD gives you maximum transparency and management opportunities for all advertising-clients, -campaigns, -inventories and target sizes. We record several 100,000 data points per second, save terabytes of data per day; all of this is available, highly scalable and high-performance.
UI
Core Features
Complete sovereignty over the bidders
Granular black and white listings
Comprehensive, consistent and transparent reporting
Gross and net prices, no hidden buyer fees
Simple handling of multiple price strategies
Granular pricing on account, adslot, partnership and/or advertiser level possible
Mapping of different price models
Floor Price, Fixed Price, Smart Floor
Holistic maximization of media sales
Programmatic Guarenteed, Private Deals, BidBias
YieldOptimization
Fully automated optimization of existing third-party marketers and network partners
OpenAuction
Parts of the inventory can be released for the open auction via the SSP
Private Premium Exchange
Closed PPE for managed Programmatic Selling
Various inventory classes
Display, Video, Mobile InApp&Web, OutStream; Image/Text
Managed Service, Assisted Service or Self-Service
Years of know-how in Programmatic Adveristing and yield optimization
We offer our product solutions in the area of the Supply Side Platform (SSP) in cooperation with our sister company Yieldlab.