BVDW Code of Conduct (CoC) Programmatic Advertising
- The signatories of the BVDW Code of Conduct (CoC) Programmatic Advertising with regulations for marketers/publishers, sell-side platforms (SSP), demand-side platforms (DSP) and data providers undertake to guarantee the transparency and quality of the advertising environment, advertising media, campaign outsourcing and data use in Programmatic Advertising.
The aim is to permanently strengthen the quality of Programmatic Advertising by taking suitable measures and to achieve a high level of transparency in the use of Programmatic Advertising for all participants.
The ultimate goal is the definition and determination of a basic qualitative understanding and the obligation to implement the necessary measures of all players involved to comply with the guidelines in order to ensure a sustainable professionalisation of programmatic advertising for all participants in Germany.
Online Behavioral Advertising (OBA)
- Full ad server certification with the “EDAA Trust Seal” and direct integration of the OBA-AdPlayer for campaigns requiring labelling.
Central data storage in accordance with the strict German data protection regulations and in compliance with the guidelines of EDAA / DDOW
Campaigns or advertising material requiring labelling are flagged as OBA, including checking for already integrated AdPlayer