BVDW Code of Conduct (CoC) Programmatic Advertising

  • The signatories of the BVDW Code of Conduct (CoC) Programmatic Advertising with regulations for marketers/publishers, sell-side platforms (SSP), demand-side platforms (DSP) and data providers undertake to guarantee the transparency and quality of the advertising environment, advertising media, campaign outsourcing and data use in Programmatic Advertising.
  • The aim is to permanently strengthen the quality of Programmatic Advertising by taking suitable measures and to achieve a high level of transparency in the use of Programmatic Advertising for all participants.

  • The ultimate goal is the definition and determination of a basic qualitative understanding and the obligation to implement the necessary measures of all players involved to comply with the guidelines in order to ensure a sustainable professionalisation of programmatic advertising for all participants in Germany.

Interactive Advertising Bureau (IAB) Europe

  • IAB Europe is the leading European-level industry association for the digital advertising ecosystem.
  • Its mission is to promote the development of this innovative sector and ensure its sustainability by shaping the regulatory environment, demonstrating the value digital advertising brings to Europe’s economy, to consumers and to the market, and developing and facilitating the uptake of harmonised business practices that take account of changing user expectations and enable digital brand advertising to scale in Europe.

Online Behavioral Advertising (OBA)

  • Full ad server certification with the “EDAA Trust Seal” and direct integration of the OBA-AdPlayer for campaigns requiring labelling.
  • Central data storage in accordance with the strict German data protection regulations and in compliance with the guidelines of EDAA / DDOW

  • Campaigns or advertising material requiring labelling are flagged as OBA, including checking for already integrated AdPlayer

ePrivacy Vendor Compliance Seal

  • Under the GDPR, marketers, publishers and technical service providers have significant responsibility for the compliance of the vendors they use and receive ongoing requests for information from data protection authorities in Germany and other EU member states. These relate to the processing of personal data under the GDPR.

  • The seal confirms technical service providers’ compliance with the IAB Europe Transparency and Consent Framework 2.0 (soon to be TCF 2.2), related aspects of the EU General Data Protection Regulation (GDPR), and the Telecommunications and Telemedia Data Protection Act (TTDSG) of 2021.