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About AdDefend

AdDefend supports online publishers in dealing with the increasing number of users of AdBlockers. With a recent growth of 40%, 23% of German AdBlockers are already in use. The massive slumps in sales that result not only endanger jobs but also the availability and volume of freely accessible media. Since 2013, the AdDefend team has been working on technology that enables its customers to play out other communicative measures and options to users of AdBlockers in addition to advertising, thus giving them the choice of how they would like to pay for the content.

About Adobe Audience Manager

Adobe Audience Manager is a data management platform (DMP) that lets you create unique target group profiles to identify the most valuable segments and use them on all digital channels.

About adopstar

Adopstar offers a comprehensive Ad Operations Service - from trafficking and training to complete Ad Server migrations. Adopstar is at your disposal for all questions and problems concerning the topic "Advertising Strategy". Adopstar also offers data processing services so that you have time for other important activities. Adopstar combines inventiveness and enthusiasm with professional competence and offers an individual service with plenty of room for flexible solutions - for small and large companies alike. All Adopstar employees have extensive and multifaceted experience in the AdServer and Rich Media sectors.

About adjust

adjust is one of the world's leading mobile attribution and analytics companies and official Facebook and Twitter marketing partner. Among adjust's approximately 2,000 international customers are Rovio - the developers of Angry Birds -, Zalando, Lovoo and Microsoft. At the same time adjust works with more than 120 Rocket Internet Startups. Target Partners, Capnamic Ventures, Iris Capital, Active Venture Partners and Highland Capital Europe have already invested in adjust. Founded in 2012, the company has headquarters in Berlin and offices in San Francisco, Istanbul, Beijing, Tokyo, Shanghai and Sydney.

About adsquare

adsquare is an independent mobile data exchange for programmatic advertising that brings together advertisers and data providers in a secure and data protection-compliant manner. The platform was developed Mobile-First, makes data available in real time and enables advertisers to gain a holistic picture of their target group and to address users in the decisive'mobile moment.

About Adverity

Adverity serves as a marketing data foundation that collects, transforms and harmonizes business data from marketing platforms, databases and other sources and makes it available for analysis and further processing. This gives advertisers and media agencies a clear picture of all the various marketing activities and enables them to make well-founded decisions.

About Advertising Alliance

The Advertising Alliance is one of the largest independent digital marketers in Germany. The Hamburg-based company emerged from the merger of five established specialist marketers and has been offering advertisers and publishers pragmatic and high-performance solutions in the areas of display, mobile and native advertising as well as high-impact and special forms of advertising since 1999. Advertising Alliance is also pulling the strings at kampagne.de.

About Cxense

Cxense helps publishers and marketers across the globe to transform their raw data into their most valuable resource. Cxense's leading Data Management Platform (DMP) with Intelligent Personalization, gives companies unprecedented insight into their individual customers, and enables them to action this insight real-time in all marketing and sales channels. Cxense Conversion Engine empowers publishers to monetize insight into their audience’s behaviour and preferences in order to increase subscription revenues.

About dataXtrade

dataXtrade provides the necessary profiles for online, mobile web, InApp or SmartTV devices and processes target group profiles based on cookies or mobile identifiers. Cross-device matching creates unique profiles across multiple end devices and operating systems and makes them available to current demand and supply side platforms. Currently, 200 million data requests are processed per day. 85 million active cookies and 54 million mobile identifiers are available.

About exactag

EXACTAG technology is a marketing attribution platform for determining the most important performance value in modern, digitized communication: the value contribution of every communication medium. The technology enables a continuous, dynamic adjustment of advertising budgets and an optimal improvement of media booking strategies. As an independent and neutral technology service provider, EXACTAG supports internationally active customers such as Tchibo, vodafone, Douglas, C&A, s.Oliver, JAKO-O, ROLLER, DocMorris, SportScheck, TUI, Axel Springer, arvato BERTELSMANN.

About GSI

In 2015, advertising fraud cost 6.3 billion US dollars. A loss of 7.2 billion US dollars is expected for 2016 and an increase of up to 2 billion US dollars in 2017. With GSI you protect yourself effectively and sustainably against ad fraud and help to contain the problem globally.

About Integral Ad Science

Integral Ad Science (IAS) is a global technology and data provider developing solutions for verification, optimization and analysis of media quality. IAS solves the biggest industry problems for brands, agencies, publishers and technology providers. The focus is on brand safety, ad fraud and viewability for the classic display and RTB as well as for mobile and video applications. Headquartered in New York, the company specializes in data science and engineering and operates in 13 countries. In Germany, IAS employs a team of 15 people at two locations in Berlin and Hamburg.

About intelliAd

intelliAd offers agencies and advertisers a performance marketing platform with which advertisers can holistically measure, understand and optimize their online and offline campaigns. With intelliAd Multichannel Tracking, companies can fully analyze the Customer Journey. Its own beacon technology ensures that online and offline data are merged. The extensive data basis from tracking flows directly into the bid optimization of bid management for search, display and Facebook. Well-known companies such as Immonet, O2, weg.de, mytheresa.com, Sportscheck, ad agents, pilot, iProspect, explido and plan.net rely on intelliAd. intelliAd has been a company of Deutsche Post DHL Group since July 2012.

About Kochava

Kochava offers a holistic approach for mobile attribution and analysis for connected devices. Kochava's platform provides mobile advertisers with precise real-time visualization of campaign data, ranging from initial launch to conversion and lifetime value reporting (LTV) to comprehensive event tracking.

About Mediasynced

To take advantage of the opportunities offered by the changing TV landscape, Mediasynced has developed an advanced TV and video platform. Based on the world's most advanced TV contribution models and AI techniques, modern brands can measure, amplify and optimize their TV and video campaigns on-the-fly.

About nugg.ad

The Smart Audience Platform nugg.ad is the leading European provider of targeting, Smart Data Management & digital brand advertising technology. The real-time methodology based on machine learning stands for highly effective digital advertising. The company enables its partners to target specific digital display, video and mobile campaigns - for classic online advertising or Programmatic platforms. For maximum data protection, nugg.ad has already received several certifications, such as the EDAA Trust Seal from ePrivacyconsult GmbH and the EuroPriSe Seal.

About open:frame

openframe GmbH (Switzerland) is a provider of AdOperations services for online advertisers, publishers and agencies and takes care of the technical handling of online advertising campaigns and the associated infrastructure.

About Oracle

Oracle Data Cloud operates the BlueKai Marketplace, the world's largest marketplace for target group-specific data. Oracle Data Cloud is the world's leading data-as-a-service (DaaS) solution, providing users with access to $3 trillion worth of consumer transaction data, two billion customer profiles from around the world, and more than 1,500 data partners. The Oracle Data Cloud links this data with access to more than 200 of the most important media companies, including publisher exchanges, ad networks, DSPs, DMPs and agency trading desks.

About Salesforce DMP

With Salesforce DMP, customer data can be captured and analyzed from any source to strengthen customer relationships and improve business results.

About semasio

Semasio is the company behind the world's first semantic behavioral targeting technology. With Semasio, media agencies, publishers and direct customers can define individual target groups with full transparency and, if desired, with full data sovereignty, and address them efficiently and with a high reach on the Internet with online advertising via Programmatic Advertising. Semasio GmbH, based in Hamburg, was founded in November 2010 by CEO Kasper Skou and CTO Thomas Rask Thomsen.

About tisoomi

tisoomi is one of Europe's leading providers of anti-AdBlocker services. With the most flexible system available on the market, tisoomi offers publishers the possibility to meet the Adblocker problem smart - from playing classic advertising, communication and interaction with the Adblocker user to the complete blocking of Adblocker users. In return, advertisers gain access via tisoomi to particularly valuable users who were previously difficult or impossible to reach in advertising. This ensures that contact with the target group is maintained over the long term.

About TVSquared

More than 600 brands, agencies and networks in 58 countries use TVSquared to increase the effectiveness of TV campaigns by up to 80%. Watch your commercial, measure the effect in real time and optimize TV for maximum performance.

About visualIQ

Visual IQ is a leading global provider of marketing attribution software for cross-channel marketing. The company is considered a pioneer in this market and has been offering its products since 2006. Its SaaS-based IQ Intelligence Suite provides customers with detailed insight into cross-channel success data generated from their company's marketing data.

About Webtrekk

Webtrek's Customer Intelligence platform enables users and marketing data to be linked, analyzed and used for marketing campaigns across all devices. Since its foundation in 2004, the company's goal has been to address users in a targeted manner and, as a result, to improve the customer experience and achieve measurable marketing success. Today Webtrekk employs more than 150 people worldwide in Berlin, Amsterdam, Madrid, Milan and Beijing.