AdDefend supports online publishers in dealing with the increasing number of users of AdBlockers. With a recent growth of 40%, 23% of German AdBlockers are already in use. The massive slumps in sales that result not only endanger jobs but also the availability and volume of freely accessible media. Since 2013, the AdDefend team has been working on technology that enables its customers to play out other communicative measures and options to users of AdBlockers in addition to advertising, thus giving them the choice of how they would like to pay for the content.
About Adobe Audience Manager
Adobe Audience Manager is a data management platform (DMP) that lets you create unique target group profiles to identify the most valuable segments and use them on all digital channels.
Adopstar offers a comprehensive Ad Operations Service - from trafficking and training to complete Ad Server migrations. Adopstar is at your disposal for all questions and problems concerning the topic "Advertising Strategy". Adopstar also offers data processing services so that you have time for other important activities. Adopstar combines inventiveness and enthusiasm with professional competence and offers an individual service with plenty of room for flexible solutions - for small and large companies alike. All Adopstar employees have extensive and multifaceted experience in the AdServer and Rich Media sectors.
adjust is one of the world's leading mobile attribution and analytics companies and official Facebook and Twitter marketing partner. Among adjust's approximately 2,000 international customers are Rovio - the developers of Angry Birds -, Zalando, Lovoo and Microsoft. At the same time adjust works with more than 120 Rocket Internet Startups. Target Partners, Capnamic Ventures, Iris Capital, Active Venture Partners and Highland Capital Europe have already invested in adjust. Founded in 2012, the company has headquarters in Berlin and offices in San Francisco, Istanbul, Beijing, Tokyo, Shanghai and Sydney.
adsquare is an independent mobile data exchange for programmatic advertising that brings together advertisers and data providers in a secure and data protection-compliant manner. The platform was developed Mobile-First, makes data available in real time and enables advertisers to gain a holistic picture of their target group and to address users in the decisive'mobile moment.
adverserve digital advertising services, founded in 2001, is considered a leading expert and thought leader in the fields of ad serving, ad operations and data management. As a multiple technology provider, adverserve acts as an independent and neutral service partner for publishers, agencies and advertisers. Managed service in the form of innovative and demand-oriented consulting, especially in the areas of data management and real time advertising, is adverserve's key issue. Through individual solutions, adverserve guarantees its customers the best possible monetization of their advertising inventory and a blatant increase in ROI.
Adverity serves as a marketing data foundation that collects, transforms and harmonizes business data from marketing platforms, databases and other sources and makes it available for analysis and further processing. This gives advertisers and media agencies a clear picture of all the various marketing activities and enables them to make well-founded decisions.
About Advertising Alliance
The Advertising Alliance is one of the largest independent digital marketers in Germany. The Hamburg-based company emerged from the merger of five established specialist marketers and has been offering advertisers and publishers pragmatic and high-performance solutions in the areas of display, mobile and native advertising as well as high-impact and special forms of advertising since 1999. Advertising Alliance is also pulling the strings at kampagne.de.
dataXtrade provides the necessary profiles for online, mobile web, InApp or SmartTV devices and processes target group profiles based on cookies or mobile identifiers. Cross-device matching creates unique profiles across multiple end devices and operating systems and makes them available to current demand and supply side platforms. Currently, 200 million data requests are processed per day. 85 million active cookies and 54 million mobile identifiers are available.
emetriq makes online advertising more relevant, precise and fair. The Telekom subsidiary is the initiator of the largest data alliance for the German advertising industry. The Hamburg-based company bundles data from the leading German data suppliers and websites and gives advertisers fair access to target group information in unique quality and quantity. Publishers as well as data providers can thus monetize and refine their own information.
EXACTAG technology is a marketing attribution platform for determining the most important performance value in modern, digitized communication: the value contribution of every communication medium. The technology enables a continuous, dynamic adjustment of advertising budgets and an optimal improvement of media booking strategies. As an independent and neutral technology service provider, EXACTAG supports internationally active customers such as Tchibo, vodafone, Douglas, C&A, s.Oliver, JAKO-O, ROLLER, DocMorris, SportScheck, TUI, Axel Springer, arvato BERTELSMANN.
In 2015, advertising fraud cost 6.3 billion US dollars. A loss of 7.2 billion US dollars is expected for 2016 and an increase of up to 2 billion US dollars in 2017. With GSI you protect yourself effectively and sustainably against ad fraud and help to contain the problem globally.
HyScore enables highly targeted contextual advertising campaigns without cookies, tracking and data usage. In addition to a wide range of generic segments that are updated every 15 minutes, hyScore offers customized white lists at full-string URL level.
About Integral Ad Science
Integral Ad Science (IAS) is a global technology and data provider developing solutions for verification, optimization and analysis of media quality. IAS solves the biggest industry problems for brands, agencies, publishers and technology providers. The focus is on brand safety, ad fraud and viewability for the classic display and RTB as well as for mobile and video applications. Headquartered in New York, the company specializes in data science and engineering and operates in 13 countries. In Germany, IAS employs a team of 15 people at two locations in Berlin and Hamburg.
ID5 was created to improve online advertising for consumers, media owners and advertisers, with the ultimate goal to help publishers grow sustainable revenue. ID5 provides the advertising ecosystem with a transparent, scalable and privacy-compliant identity infrastructure. Its solutions improve user recognition and match rates and provide a stable, consented and encrypted user ID to replace third-party cookies and MAIDs. This enables publishers to better monetise their audiences, advertisers to run effective and measurable campaigns, and platforms to maximise the value of data and inventory for their customers. Created in 2017 by seasoned ad tech professionals, ID5 services clients globally.
intelliAd offers agencies and advertisers a performance marketing platform with which advertisers can holistically measure, understand and optimize their online and offline campaigns. With intelliAd Multichannel Tracking, companies can fully analyze the Customer Journey. Its own beacon technology ensures that online and offline data are merged. The extensive data basis from tracking flows directly into the bid optimization of bid management for search, display and Facebook. Well-known companies such as Immonet, O2, weg.de, mytheresa.com, Sportscheck, ad agents, pilot, iProspect, explido and plan.net rely on intelliAd. intelliAd has been a company of Deutsche Post DHL Group since July 2012.
Kochava offers a holistic approach for mobile attribution and analysis for connected devices. Kochava's platform provides mobile advertisers with precise real-time visualization of campaign data, ranging from initial launch to conversion and lifetime value reporting (LTV) to comprehensive event tracking.
Marketers and data specialists should be able to focus on what will make a difference for their business, instead of spending all their time taming the technology behind it. With the insight-led customer engagement platform Mapp Cloud, they can focus on what really counts – and the exciting insights that come with it. Thanks to customer intelligence and marketing analytics, companies can easily and effectively gain data-driven customer insights across all channels in order to trigger highly personalized marketing activities.
To take advantage of the opportunities offered by the changing TV landscape, Mediasynced has developed an advanced TV and video platform. Based on the world's most advanced TV contribution models and AI techniques, modern brands can measure, amplify and optimize their TV and video campaigns on-the-fly.
NFQ is an online creative agency with a focus on online marketing, e-commerce and mobile applications. Since 1999, its team of almost 40 has been supporting a nationwide customer base in the areas of consulting, conception, design and technical implementation.
openframe GmbH (Switzerland) is a provider of AdOperations services for online advertisers, publishers and agencies and takes care of the technical handling of online advertising campaigns and the associated infrastructure.
Oracle Data Cloud operates the BlueKai Marketplace, the world's largest marketplace for target group-specific data. Oracle Data Cloud is the world's leading data-as-a-service (DaaS) solution, providing users with access to $3 trillion worth of consumer transaction data, two billion customer profiles from around the world, and more than 1,500 data partners. The Oracle Data Cloud links this data with access to more than 200 of the most important media companies, including publisher exchanges, ad networks, DSPs, DMPs and agency trading desks.
Piano is an end-to-end customer experience platform helping media brands companies acquire audiences, engage users, and monetize content. Piano’s suite of SaaS tools includes personalization, subscription commerce, data management, and analytics. The company serves thousands of the world’s top media businesses including Hearst, The Telegraph, Gatehouse, The Wall Street Journal, Bloomberg, Business Insider, Harvard Business Review, Singapore Press Holdings, and NBC Universal. Piano supports over 37 billion page-views across 3.5 billion devices per month, and is a must-have technology for media and publishing businesses to effectively grow, engage and optimize their audience experiences to drive revenue and increase CLTV. Visit piano.io to learn more.
Reachnet has been positioned as an independent marketer in the German online advertising market since 2005 and, in addition to a performance network of over 350 connected sites, has a premium portfolio consisting of high-quality websites. Besides display advertising, Reachnet is also active in the marketing of email marketing (newsletter advertising).
About Salesforce DMP
With Salesforce DMP, customer data can be captured and analyzed from any source to strengthen customer relationships and improve business results.
Semasio is the company behind the world's first semantic behavioral targeting technology. With Semasio, media agencies, publishers and direct customers can define individual target groups with full transparency and, if desired, with full data sovereignty, and address them efficiently and with a high reach on the Internet with online advertising via Programmatic Advertising. Semasio GmbH, based in Hamburg, was founded in November 2010 by CEO Kasper Skou and CTO Thomas Rask Thomsen.
tisoomi is one of Europe's leading providers of anti-AdBlocker services. With the most flexible system available on the market, tisoomi offers publishers the possibility to meet the Adblocker problem smart - from playing classic advertising, communication and interaction with the Adblocker user to the complete blocking of Adblocker users. In return, advertisers gain access via tisoomi to particularly valuable users who were previously difficult or impossible to reach in advertising. This ensures that contact with the target group is maintained over the long term.
More than 600 brands, agencies and networks in 58 countries use TVSquared to increase the effectiveness of TV campaigns by up to 80%. Watch your commercial, measure the effect in real time and optimize TV for maximum performance.