SPIEGEL Media planned a switch from the existing adserver system for its marketed online media. Within the scope of a comprehensive pitch, SPIEGEL Media ultimately selected ADITION. In addition to the classic adserver areas of display, mobile and video, as well as seamless integration of the deployed SSP solution by Yieldlab, one of the decisive reasons for SPIEGEL Media was the possibility of implementing its own requirements in the sense of a partnership-based cooperation with ADITION within the scope of a customer-focused development process.
One of the first developments to emerge from this cooperation is a comprehensive single-request ad library through which multiple bundled ad requests can be loaded in one tag. This requirement was accompanied from the very beginning by ADITION’s own technical consulting team and adapted so that it considers the concepts of ADITION and those of other clients.
With ADITION’s Single Request, SPIEGEL Media and all other customers have access to a tag solution through which ad spaces can be loaded to the website’s content as containers – including IAB’s Best Practice solution Friendly iFrame – and occurs either asynchronously, semi-asynchronously or synchronously with a single bundled ad request. This functionality yields a measurable performance improvement for the website because its content is loaded independent of the ad spaces that are embedded into the website.
Furthermore, it is possible to directly deliver many 3rd-party tags of other providers via the single request. Among others, this includes Yieldprobe by Yieldlab that allows for discovering possible offers of connected DSPs in advance, as well as tags from targeting providers such as criteo, nugg.ad and others.